Branding and Website Design

Our work with nuNAAT has seen them grow from a burgeoning Brazilian start up into a niche sensation over the span of 5 years. We created their B2C site (in 7 languages) as well as their B2B site and many other standalone product pages to complement advertising campaigns and promotions.

Our branding efforts were guided by turning the relationship between a woman and her hair into a real relationship, it can be complicated and it can have its ups and downs. This gave us the fuel to create unique content for their site with such headlines as “Are you in splitsville?” and “We’ve all been burned.” Additionally we handled model and product photography as well as a promotional video for their Ultra Keratin Touch product, for which we also designed the packaging.