Annual Appeal

Casa Valentina is local non-profit organization for youth that has aged out of foster care. From concept to production their Annual Appeal piece was put into our hands, as the single most important source of fundraising for the organization we felt the concept for the piece had to be simple and spoken through the voices of the residents. We asked all of the residents to hand-write their answers to – “How is Casa Valentina a home?”. Coupled with informal photography their notes were then used as part of the piece to give it intimacy and transcend the booklet format. It has been their most successful appeal to date.